22.13 GIFT
Visual concept, content creation for social media and website
Objective:
Create content for the jewelry showroom 22.13 GIFT. Develop a single visual style for the Instagram feed and the official website.
Create content for the jewelry showroom 22.13 GIFT. Develop a single visual style for the Instagram feed and the official website.
Solution:
The design was based on the deep blue color of the showroom interior that had never been used for advertising before. We used blue velvet curtains for our videoshoot to draw a parallel between online and offline brand spaces. Our team produced a number of photoshoots — both product and model — to show the jewelry from different angles and to demonstrate what it looks like live, as this is very important to make a purchase decision.
The design was based on the deep blue color of the showroom interior that had never been used for advertising before. We used blue velvet curtains for our videoshoot to draw a parallel between online and offline brand spaces. Our team produced a number of photoshoots — both product and model — to show the jewelry from different angles and to demonstrate what it looks like live, as this is very important to make a purchase decision.
Results:
Content plan for Instagram, including promo posts, account design + website banners to visually continue the advertising message in social media.
Content plan for Instagram, including promo posts, account design + website banners to visually continue the advertising message in social media.
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