VISUAL SYSTEM ©
Aesthetics. Strategy. Recognition.
Visual system for your brand
I want a visual system
A clear visual system shapes the face of the brand, enhances its recognizability and increases its value
The visual style is not just a layout. It is perception. In a world of fast-paced content, people sense brands before they understand them
If you work with clients and your content is part of your calling card, this system will help you look confident and professional without losing your individuality
Personal brands, experts and freelancers
You do great work but visually look “different every time”? This system will help you build your own signature and inspire greater trust through your visuals
Boutique agencies and small teams
When there’s good taste but no structure or direction, Aesthetic Direction brings clarity, style and a framework for handling visual content
Teams without an art director but with a sense of aesthetics
Brands with aesthetic potential looking for a higher-level visual expression — consistent, strategic and recognisable
Fashion / Beauty / Lifestyle / Hospitality
For creators, experts and brands seeking a visual presence that feels more upmarket
Who needs a visual system?
Anna Greenwich
Founder & Art Director | Greenwich agency
My name is Anna — Art Director and Creative Producer with over ten years’ experience in visual communication.

Visual System is a synthesis of aesthetics and strategy — created for people and teams who want a visual presence that elevates perceived value at first glance.

I work from Sofia and have led Greenwich Agency since 2018, delivering projects in fashion, lifestyle, wine and interior design — both in Bulgaria and abroad.
With it, creating photos, content and a website — and maintaining your style — becomes easier
Visual System is not a moodboard. It is a foundation
3\ Content Guide
Ideas for stories, reels, scenarios and visual formats. Feed logic, structure, presentation and visual highlights.
2\ Design Code: Graphic solutions for your brand
Development of graphic elements and other details that strengthen its visual perception.
Selection of current, harmonious colours and typefaces that underline the brand’s style and identity.
1\ Individual Visual Concept
Creation of references and photo concepts to ensure your visual content accurately conveys the brand’s uniqueness.
Development of a unique visual language for your brand that reflects its philosophy, values and character.
What you receive

A tailor-made visual system with ideas, structure and guidance you can apply to your content straight away
We are chosen
Among Greenwich Agency’s clients are companies from the fashion, lifestyle and real estate sectors – brands that understand the value of a strong visual presence
✓ Tailor-made visual concept
✓ Design code and photo ideas
✓ Instagram content guide
✓ PDF guide with recommendations and examples
✓ Content production over the course of one month
✓ Support and consultancy during the implementation of visuals
For those who want full support and implementation of the visual concept in their brand’s workflow with the help of our team
Aesthetic Studio
Choose a collaboration format and receive strategic support from the Art Director and the Greenwich Agency team
✓ Tailor-made visual concept
✓ Design code and photo ideas
✓ Instagram content guide
✓ PDF guide with recommendations and examples
✓ Simple and stylish visuals that can be implemented independently
For those who are ready to develop their brand’s visual style independently, following clear recommendations and tools
Light Start
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Packages & Pricing
A short letter that marks the beginning of the Visual System
Visual solutions often do not start with colour, but with tone