'A foody, a culture vulture, and a bit of a snob'
Brand promotion for a high cuisine restaurant
EM is a restaurant in an old Saint-Petersburg apartment located in a historic spot of the Moika River Embankment.

It is one of the few world's restaurants proud to use an English cast iron stove AGA.
    Promote EM in social media, boost the reservations
    Create unique photo, video & written content for a high cuisine restaurant
    Online reservations and gift certificate sales
    Full-cycle SMM management, from strategy and content plan to posting, promotion, and analytics
Video presentation for the new set menu
Tone of voice: A foody, a culture vulture, and a bit of a snob
Create an original copyright primarily focused on the high cuisine aesthetics. Focus on a premium, highly educated audience (average check RUB 7,000).

Texts should emphasize the unique nature of ingredients, the Chef's mastery, and dinner experiences for potential customers.

Writing samples:
Writing samples
Unique photo content
Monthly photo and videoshoots. The Ingredients series, inspired by a set menu from EM's Chef Olesia Drobot, can serve as a great example.

Each photo reflects on the main chords of a dish.

The balance of taste. Purple potatoes, caviar, and oyster leaf are the key ingredients of the amuse bouche that opens a set dinner.
Kohlrabi and watermelon radish. Juicy like summer and crispy like winter, they open up in a dish.
Olesia bakes purple carrots in the AGA stove, and prepares a pesto from parsnip to make these roots the perfect accompaniment to mussels in Béchamel sauce.
Online sales
We created a multilingual website with online reservations and an option to order a gift certificate with delivery
Set up and optimize targeted ads
on Instagram and Facebook
Restaurant website
Online reservations and certificate sales
Increase in Instagram reservations of up to 30% of all reservations in three months.
RUB 11.08
CTR (Click Through Rate) means ad performance.
Number of ad clicks divided by number of impressions.
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