'A foody, a culture vulture, and a bit of a snob'
Brand promotion for a high cuisine restaurant
EM is a restaurant in an old Saint-Petersburg apartment located in a historic spot of the Moika River Embankment.

It is one of the few world's restaurants proud to use an English cast iron stove AGA.
OBJECTIVES
  • PROMOTION
    Promote EM in social media, boost the reservations
    01
  • CONTENT CREATION
    Create unique photo, video & written content for a high cuisine restaurant
    02
  • WEBSITE DEVELOPMENT
    Online reservations and gift certificate sales
    03
  • COMPREHENSIVE APPROACH
    Full-cycle SMM management, from strategy and content plan to posting, promotion, and analytics
    04
Video presentation for the new set menu
Tone of voice: A foody, a culture vulture, and a bit of a snob
Create an original copyright primarily focused on the high cuisine aesthetics. Focus on a premium, highly educated audience (average check RUB 7,000).

Texts should emphasize the unique nature of ingredients, the Chef's mastery, and dinner experiences for potential customers.

Writing samples:
Writing samples
Unique photo content
Monthly photo and videoshoots. The Ingredients series, inspired by a set menu from EM's Chef Olesia Drobot, can serve as a great example.

Each photo reflects on the main chords of a dish.

The balance of taste. Purple potatoes, caviar, and oyster leaf are the key ingredients of the amuse bouche that opens a set dinner.
Kohlrabi and watermelon radish. Juicy like summer and crispy like winter, they open up in a dish.
Olesia bakes purple carrots in the AGA stove, and prepares a pesto from parsnip to make these roots the perfect accompaniment to mussels in Béchamel sauce.
Online sales
We created a multilingual website with online reservations and an option to order a gift certificate with delivery
Set up and optimize targeted ads
on Instagram and Facebook
Instagram/Facebook
Restaurant website
Online reservations and certificate sales
Results
Increase in Instagram reservations of up to 30% of all reservations in three months.
RUB 11.08
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CPC
1.59%
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CTR (Click Through Rate) means ad performance.
Number of ad clicks divided by number of impressions.