Turnkey Food Blog Promotion

Ru

En

'Make Restaurant-Quality Food at Home'

Food blog with video recipes
for a kitchenware manufacturer

'Make Restaurant-Quality Food at Home'

Food blog with video recipes
for a kitchenware manufacturer

Neva Metall Posuda is a Russian market leader in manufacturing cast aluminum cookware with non-stick coatings.

For over 20 years, the brand has been creating cookware that can meet any challenge and support creativity in the kitchen.

OBJECTIVES

SMM
Create new content and visual style for the company's Instagram profile. Launch a YouTube channel.
01
BRAND REINFORCEMENT
Create an image of a European brand, translate company values, and acquire loyal followers.
02
ONLINE SALES
Bring new customers to the company's online store. Promote new products.
03
CONTENT
Create photo & video content for social media, website, and POS materials.
04

Video ad

Visual style update

BEFORE

AFTER

BEFORE / AFTER

Tone of voice: Kitchen conversations

Having studied the brand's target audience, we developed a slogan concept:
'Make Restaurant-Quality Food at Home.'

We create useful content like quick recipes and tips for those who like to cook. We tell engaging stories about food products, and share life hacks from chefs.

Community management

We support brand communications:

YouTube channel launch

We cook and film unconventional recipes using common foods.

We create photo & video content for all marketing purposes, from website banners to product packaging.

Promotion

Instagram follower count growth dynamics