Objective:

Photoshoot the furniture to launch an Instagram account for a new brand. Translate the values of environmentally friendly production and present furniture items like works of art.

Solution:

Draw up a detailed moodboard with a specially designed color palette, a set props list, and furniture placement references.

Create decorative structures from cereal plants, match background colors by pattern, pick and buy the props.

Design animated Instagram posts.

Conduct a photoshoot with all necessary equipment right at the customer's production site.